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Bernard RossDirector My areas of expertise
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At the moment
I’m currently writing a new book on change in non-profit organisations. It’s based around our consulting work with a number of charities and public bodies – from Greenpeace International to the UK Police Service.
I enjoy writing since it forces me to think about what’s fundamental, and embodies key principles rather than simple anecdotes. I’m also actively involved with a number of INGOs in their work on innovation – helping them re-imagine and re-engineer the way they tackle the big issues they confront. Helping WaterAid develop new approaches to water and sanitation in Africa is one of the more challenging assignments.
Before =mc
After completing a university thesis on Aesthetic theories in the work of Sylvia Plath (!) I decided to do something more practical and socially relevant. So I became a community worker in Edinburgh with a special interest in using arts and culture to engage communities in social and economic justice.
I then worked in community work around the UK. The high point was launching a small community cable TV experiment in Dunston Gateshead run by a team of local volunteers. Using borrowed equipment and a small grant from the arts council we produced two hours of locally made and locally relevant TV for eight weeks. The programming included the first breakfast TV programme in the UK, an early version of the X factor, and a children’s version of Ben Hur with the famous chariot race done with supermarket trolleys.
In 1988 Clare Segal and I set up =mc. Since then I've worked with a diverse range of value-driven organisations, spoken at international conferences, and helped develop the =mc international partner network. I’m really proud of how we’ve built the business in terms of reputation and reach over the last 20 years.
