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Eibhlin Morley

 

Eibhlín Morley

Consultant

I work across the management and fundraising consultancy teams.

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My areas of expertise:


  • change management
  • developing fundraising strategy
  • major donor fundraising
  • fundraising in a Higher Education setting
  • fundraising in the MENA region
 

At the moment

I'm working on fundraising strategy development for The Netherlands Mama Cash foundation. This is part of a larger piece of work for that included a review, in 2009, of the foundation's individual and major donor programmes.

I'm also completing a comprehensive fundraising appeal review for the Salvation Army which involves benchmarking them against a number of successful appeals.

In 2009 I worked on a report on the feasibility of a UNAIDS fundraising initiative in the Middle East and North Africa (MENA) region. I'm fascinated by the dynamics involved in fundraising in this region and I hope to work on further MENA related projects in 2010. In the meantime I've begun the process of learning Arabic.

Before =mc

I worked in a number of great (and varied) positions in the first few years after graduating from Trinity College Dublin – ranging from selling buttons in Chicago to teaching the Irish language. I really began on my path to =mc after completing a post-graduate course at the Smurfit Business School, Dublin.

A role as Marketing Executive at a software company was quickly followed by a hands-on position as Business Manager in a small firm in Alberta, Canada. A move to the UK followed and I was delighted to find myself back in the world of higher education, this time with appointments first in alumni relations and then in fundraising for the University of London. My final position before beginning with =mc was as Development Manager working exclusively with major donors.

I consider myself fortunate to have had the opportunity to work in for-profit and not-for-profit organisations. In my experience many of the best practice guidelines relating to strategy development, income generation and managing internal/external relationships apply to both sectors. Taking this from an academic level and using it to address the real challenges value driven organisations face is what makes this job worth while.

 

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Our work with =mc has really exceeded our expectations. They helped us to create a new groundbreaking strategy which achieved astonishing levels of alignment and engagement amongst a diverse international organisation.

Caroline Harper, CEO, Sightsavers


We've used the =mc team to help frame and resolve several major strategic issues for us at the Red Cross and the wider networks we're involved in. With them you can be sure of a mixture of clear and critical thinking – plus that essential added extra value of creativity.

Mark Astarita, Director of Fundraising, British Red Cross


=mc has a wealth and breadth of knowledge, a terrific understanding and vast experience of the ethos and culture of the not-for-profit sector. This together with their 'anything is possible' approach made =mc an obvious choice for the RNLI to partner with, to develop and deliver in-house training for our staff.

Marie Smith, Training and Development Manager, RNLI


Transforming the performance of not-for-profit organisations