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Angela CluffDirectorMy areas of expertise:
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At the moment
I’m working on a number of fascinating projects. I’m working with UNICEF to create a global case for support – a guide for fundraisers in UNICEF’s 37 national committees around the world about what is important and distinctive about UNICEF and its work.
I am working with Cancer Research UK to transform the contribution that major donors make to their overall income. I’m also helping MIND develop a new fundraising strategy that will radically grow income to help people in mental distress and will help tackle the stigma that surrounds mental health issues.
Before =mc
My early career was in the commercial sector – in advertising and market research. I joined the voluntary sector more than 15 years ago to set up a corporate fundraising operation for British Heart Foundation. I then moved to NSPCC as Head of Major Donors – well before most charities moved into major donor fundraising. I was promoted to Joint Campaign Director for the NSPCC’s groundbreaking Full Stop Appeal and then to Deputy Director of Fundraising.
I became a consultant in 2002 after the birth of my first child. The key to successful strategies – for fundraising, for major donors or for capital campaigns – is adapting the theory to each organisation’s unique setting: and that’s the bit I enjoy most, turning the dry theory into something that is real, practical and most importantly, do-able.
