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Big Idea: Good to Great

In his influential book, Good to Great (G₂G), Jim Collins describes how some organisations grow from being merely good to genuinely great.

Essentially, becoming great has nothing to do with ambitious change programmes with fancy slogans. Instead, it involves looking at the organisation with brutal honesty to determine how it could become great, operating in a culture of discipline, and staying focused on your core 'hedgehog concept' (the core activity or offering that you can deliver exceptionally well).

At The Management Centre (=mc), we’ve been applying the G2G learning to the not-for-profit sector in Europe, Asia and the US for the last three years. The download below explains how it works.