Big Idea: Ansoff's Matrix
Ansoff's Matrix
Defining strategic direction can be a major challenge for any organisation. Igor Ansoff, US strategy guru, developed a matrix which helps to focus your attention and resources. This matrix, commonly used in commercial settings, has been adapted by =mc to make it relevant to a wide range of not-for-profit organisations. Access the full download below.
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Define your strategic direction with Ansoff's Matrix
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How =mc can help transform your fundraising
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