Big Idea: the Boston Matrix
The Boston Matrix is one of the most popular – and effective – strategic fundraising tools. You can use it to establish how each of your fundraising offerings, or donor clusters, in your current portfolio are contributing to your success.
This download will show you how to get started in assessing the effectiveness of your fundraising offerings.
At =mc we use the Boston Matrix with our customers to help them decided the effectiveness of their current approach.
Click on the links below to find out more.
Downloads
Evaluate your portfolio with the Boston Matrix
Links
How =mc can help transform your fundraising
Related items
Big Idea: Strategy Map and Balanced Scorecard
Big Idea: Ansoff's Matrix
Big Idea: Porter's 5 Forces
Big Idea: Innovation Value Chain
Big Idea: Good to Great
