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knowledgebase - Fundraising

Fundraising Scenarios

image Find out what the world's leading fundraising experts think fundraising will look like in 2020.
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Scenario planning: What if?

image Find out how scenario planning can improve your strategic intelligence.
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Global Fundraising Confidence Survey 2009

image 50% of not-for-profit organisations globally report a decline in income over the past year, whilst 33%…
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Positioning for Success

image Fundraisers should learn the art of perceptual positioning and put themselves in the shoes of their major…
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Press release: Alex Jelly joins =mc

image Alex Jelly joins =mc as Fundraising Consultant
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Fundraising: The Nine Fundraising Nos

Download Chapter 1 of Bernard Ross and Clare Segal's latest book, The Influential Fundraiser
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Press Release: The Influential Fundraiser

Bernard Ross and Clare Segal's latest book, 'The Influential Fundraiser' is released.
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Press release: Fast-track Fundraising Recruitment scheme

image The Management Centre (=mc) today announced the launch of a new 18-month fast-track recruitment programme…
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Fundraising: Dispelling major donor myths

image The truth about what really works in major donor fundraising
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Research: Global Fundraising Confidence Report 2008

image Explore the implications of the global financial crisis for fundraisers
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'Sticky' ideas

image How to sell your ideas with SUCCESS
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Developing personal presence in a group

image How to make a powerful and memorable impact in groups
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Fundraising: how new technology is changing fundraising

image =mc's digital partner Richard McPherson reveals in an interview about the digital world in which fundraisers…
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Fundraising: When do you take the money?

image Angela Cluff and Mark Astarita from the British Red Cross give their expert advice on deciding whether…
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Fundraising: Development boards

image 15 strategies to make the gain worth more than the pain.
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Building rapport

image Understand the other party's preferences to gain your desired result
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Fundraising: Balanced scorecard

image Achieve integration with the Balanced Scorecard
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Fundraising strategy: the Boston Matrix

image Evaluate your portfolio with Boston's Matrix
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Fundraising strategy: Ansoff's Matrix

image Define your strategic direction with Ansoff's Matrix
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Fundraising strategy: Porter's 5 Forces

image Decide if your new fundraising approach will be successful
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Multiple intelligences

image Use Multiple Intelligences to understand what techniques work for different donors.
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Fundraising: Major Donor Prospect Assessment

image Assess major donor prospects with =mc's Prospect Assessment Grid
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testimonial image

Our work with =mc has really exceeded our expectations. They helped us to create a new groundbreaking strategy which achieved astonishing levels of alignment and engagement amongst a diverse international organisation.

Caroline Harper, CEO, Sightsavers


We've used the =mc team to help frame and resolve several major strategic issues for us at the Red Cross and the wider networks we're involved in. With them you can be sure of a mixture of clear and critical thinking – plus that essential added extra value of creativity.

Mark Astarita, Director of Fundraising, British Red Cross


=mc has a wealth and breadth of knowledge, a terrific understanding and vast experience of the ethos and culture of the not-for-profit sector. This together with their 'anything is possible' approach made =mc an obvious choice for the RNLI to partner with, to develop and deliver in-house training for our staff.

Marie Smith, Training and Development Manager, RNLI


Transforming the performance of not-for-profit organisations