knowledgebase - Fundraising
Fundraising Scenarios
Find out what the world's leading fundraising experts think fundraising will look like in 2020.
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Scenario planning: What if?
Find out how scenario planning can improve your strategic intelligence.
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Global Fundraising Confidence Survey 2009
50% of not-for-profit organisations globally report a decline in income over the past year, whilst 33%…
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Positioning for Success
Fundraisers should learn the art of perceptual positioning and put themselves in the shoes of their major…
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Press release: Alex Jelly joins =mc
Alex Jelly joins =mc as Fundraising Consultant
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Fundraising: The Nine Fundraising Nos
Download Chapter 1 of Bernard Ross and Clare Segal's latest book, The Influential Fundraiser
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Press Release: The Influential Fundraiser
Bernard Ross and Clare Segal's latest book, 'The Influential Fundraiser' is released.
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Press release: Fast-track Fundraising Recruitment scheme
The Management Centre (=mc) today announced the launch of a new 18-month fast-track recruitment programme…
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Fundraising: Dispelling major donor myths
The truth about what really works in major donor fundraising
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Research: Global Fundraising Confidence Report 2008
Explore the implications of the global financial crisis for fundraisers
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'Sticky' ideas
How to sell your ideas with SUCCESS
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Developing personal presence in a group
How to make a powerful and memorable impact in groups
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Fundraising: how new technology is changing fundraising
=mc's digital partner Richard McPherson reveals in an interview about the digital world in which fundraisers…
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Fundraising: When do you take the money?
Angela Cluff and Mark Astarita from the British Red Cross give their expert advice on deciding whether…
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Fundraising: Development boards
15 strategies to make the gain worth more than the pain.
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Building rapport
Understand the other party's preferences to gain your desired result
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Fundraising: Balanced scorecard
Achieve integration with the Balanced Scorecard
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Fundraising strategy: the Boston Matrix
Evaluate your portfolio with Boston's Matrix
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Fundraising strategy: Ansoff's Matrix
Define your strategic direction with Ansoff's Matrix
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Fundraising strategy: Porter's 5 Forces
Decide if your new fundraising approach will be successful
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Multiple intelligences
Use Multiple Intelligences to understand what techniques work for different donors.
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Fundraising: Major Donor Prospect Assessment
Assess major donor prospects with =mc's Prospect Assessment Grid
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